Professional Path
Over 20 years in international FMCG companies: from financial analysis to running production and logistics systems and developing organisations.
My career began in finance.
For more than twenty years I studied the business from different angles: financial analysis, leading departments, production, logistics, team development, and organisational transformation.
That path showed me how complex systems work and shaped the approach behind my management, consulting, and entrepreneurial work today.
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Financial foundation
Nestlé
2002–2016
A path from accountant to head of finance.
Through accounting, budgeting, business analysis, and financial management I built a deep understanding of business economics, management reporting, and decision-making processes.
The key outcome of this stage was a systemic view of the business and an understanding of how financial decisions shape long-term company results.
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First leadership transition
Head of Finance
A key milestone in professional growth.
For the first time I had several departments and my own management team reporting directly to me.
Beyond financial accountability, my scope expanded to processes, people, employee development, and participation in major decisions at the manufacturing site.
This stage marked the shift from expert to leader.
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From finance to operations
Froneri
2016–2025
After Froneri was formed, I continued to grow within the new organisation.
From head of finance to branch director.
Responsibilities expanded to include:
- finance
- information technology
- production
- quality
- engineering
- planning
- procurement
- warehouse and transport logistics
- customer service
This stage meant moving from leading a single function to leading the organisation as one system.
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Branch director
The main professional milestone.
Scope of responsibility:
- more than 250 employees
- 12 functional departments
- the full supply chain cycle
In this role I was accountable for the production and logistics complex, developing the management team, investment projects, efficiency improvements, and large-scale change.
What I value most from this period is not individual metrics, but building a strong leadership team and the ability to sustain the organisation through constant change.
It was then that I reframed my accumulated experience and formed my current view of leadership, people development, and building systems that work over the long term.
What this path gave me
Over the years I came to know organisations from many sides:
- through finance
- through processes
- through production
- through logistics
- through people
- through change
This experience underpins my projects, research, and consulting practice today.
It taught me to see organisations not as a set of separate functions, but as living systems that need discipline, flexibility, and long-term thinking at once.
New chapter
After corporate career
After more than twenty years in international companies, I chose to leave the corporate environment and devote time to my own projects, learning, and rethinking what I had accumulated.
This period became an opportunity to look at business, technology, and people development from a new angle.
Inside large organisations I gained deep experience in finance, production, logistics, and teams.
Stepping outside that familiar environment, however, revealed a much wider picture of change underway.
Today business, technology, artificial intelligence, education, and human development increasingly intertwine — creating new opportunities and new challenges for organisations and society.
During this period, TimeWoven and AI Leader System emerged and grew.
I continued training in psychology, coaching, and mediation.
I began the MBA programme at the HSE Graduate School of Business.
Each of these directions, in its own way, expands how I understand how sustainable systems are built, how organisations develop, and how decisions are made in a fast-changing world.
If earlier career stages were about building management expertise inside organisations, today’s stage is about creating my own projects, research, learning, and searching for new approaches to leadership, technology, and system development.
For me this is not the end of a professional path, but the beginning of a new chapter.